Natara Launches Its New Branding & New Website
Today Natara, the independent entity formerly known as Flavour Speciality Ingredients Ltd. (FSI), unveils its new brand identity and new website. Under new ownership by Exponent and guided by a reinvigorated strategy, the new branding showcases Natara’s fresh perspective and redefined position in the global flavour and fragrance industry.
Natara worked closely with the leading London-based brand and design agency Harrison:Fraser on this project. Together, they combined the company’s new strategy with a fresh, modern name and visual identity, positioning Natara to thrive in the dynamic and evolving flavour and fragrance industry.
“With a new brand identity and proposition that is fit for purpose, Natara is better positioned to meet the evolving needs of our growing customer base, in turn delivering on our vision for the future: to be the leading global independent manufacturer of naturals and aroma chemicals and partner of choice to the flavour & fragrance industry,” Yoram Knoop, Natara’s CEO, explained.
“It was a privilege to partner with Natara on their rebranding initiative,” John Harrison from Harrison:Fraser explained. “Their commitment to excellence and their forward-looking approach made the collaboration both rewarding and exciting. This strategic rebrand not only strengthens their position in the market but also reaffirms their dedication to innovation and customer-centricity. We’re confident that the revitalised brand will resonate with audiences worldwide, setting the stage for Natara to achieve even greater success in the years to come.”
The new website not only puts Natara’s new branding and what the company stands for on full display, but at www.Natara-Global.com, customers can explore the company’s services and dig deep into Natara’s rich catalogues of naturals and aroma chemicals.
“On our website, we’ve meticulously categorized our product lines and made them searchable,” Yoram Knoop underscored. “With this commitment to user-friendliness and customer-centricity, we’re facilitating informed decisions and fostering stronger partnerships.”
“Our new website is really a new home for the Natara brand. We’re excited to use this platform to not only inform, but tell our story and engage with our clients and the industry in a whole new way,” Yoram Knoop finished.
About natara
Natara is a global manufacturer of natural and aroma-chemical ingredients, with a dedicated team of over 350 professionals worldwide. With a presence in key markets across Europe, the Americas, and Asia, Natara serves a diverse clientele in the flavour and fragrance industry.
