Our History & Vision For The Future

At Natara, we’re embarking on a journey that’s all about the future. But in order to move forward, we believe it is necessary for our clients to understand what’s driving this exciting era of change.

So much more than just a new name and fresh visuals, our new branding gives us the perfect platform to redefine what is important to us: meeting the evolving needs of our growing customer base, focusing on customer service and operations, nurturing our talented workforce and exploring untapped markets.

Below, we’re providing a bit more insight into how we made this decision to move forward as Natara, as well as what kind of new opportunities this creates for both us and our customers.

Our Brand Legacy

The origins of today’s Natara can be traced back to 1933 as Frutarom, and Natara has been forged by the amalgamation of different brands and expertise ever since. Born from the union of a chemical business and a natural extracts company, we combined decades of knowledge and experience that made us a formidable brand with unparalleled expertise in our field.

But, what continued to define our brand was our commitment to excellence and our relentless pursuit of innovation. We have invested countless hours in research and development, perfecting our craft and mastering the intricacies of flavour and fragrance creation. This wealth of knowledge has been instrumental in shaping who we are today and defining our position as a leader in the market.

Our Brand’s Future

However, as we look to the future, we recognise the need for change as the flavour and fragrance industry rapidly evolves. With our new branding as Natara, we have adapted our strategy to thrive in this dynamic environment.

Going forward, we are poised to capitalise on emerging trends in the flavour and fragrance industry, leveraging our expertise in natural ingredients to meet the growing demand for health and wellness products. Plus, with a new emphasis on a customer-centric approach paired with a renewed commitment to excellence, we believe we can continue shaping the future of the industry.

Here are just a few new things you can expect working with us now.

• Natara Is Now A True Partner
  One of the key pillars of this transformation is our commitment to being a true partner to our clients. Unlike before, we are now a separate entity, free from the constraints of traditional stakeholder relationships. This newfound independence allows us to collaborate with our clients in a way that was previously impossible, fostering deeper connections and driving mutual success.
• Natara Is Improving Its Supply Chain & Operations
  With increased investments from ​​Exponent, we are also focused on improving our supply chain and enhancing our operational efficiency. By embracing new technologies and methodologies, we are streamlining our processes and ensuring that we can deliver the highest quality products to our customers, consistently and efficiently.
• Natara Is Still Shaping The Industry
  As we embark on this journey of transformation, it is important to remember the skills and expertise that have guided us thus far. Our heritage is a source of strength and inspiration, reminding us of the wealth of knowledge that we have accumulated over the years. It is this keen understanding of the industry that empowers us to have such a strong vision for the future, and continue creating and innovating in flavours and fragrances.

Let Us Show You

While our past has shaped who we are, it is our willingness to embrace change that will define our future. As we continue on this journey of transformation, we are excited to bring our clients along with us and offer them new opportunities. Curious to see what that means for your brand? Get in touch to speak with our team and learn more about our new efforts and possibilities today.