Natara Partners with Azelis Ashapura to Expand Distribution in India
HARTLEPOOL, UNITED KINGDOM – SEPTEMBER 29, 2025 — Natara, a leading independent global manufacturer of flavour and fragrance ingredients, is pleased to announce a strategic distribution partnership with Ashapura, an Azelis company, effective 1st October 2025.
Under the agreement, Ashapura will distribute Natara’s premium natural extract & oils and speciality aroma chemicals to customers across India, reinforcing Natara’s commitment to this key growth market.
Headquartered in Mumbai and founded in 2003, Ashapura, an Azelis company, is a prominent distributor of flavour and fragrance ingredients in India, serving a wide variety of customers nationally and internationally. Renowned for its strong industry relationships and extensive portfolio, the company combines local expertise with the global reach and innovation-driven approach of Azelis – a recognised leader in speciality chemicals and food ingredients, with a growing global network in flavours and fragrances.
This collaboration represents a significant step forward in expanding access to Natara’s high-integrity ingredients, while raising the standard for quality, service and innovation in India’s flavour and fragrance industry.
“Through this partnership, customers in India will gain greater access to Natara’s diverse portfolio of high-quality natural extracts and speciality aroma chemicals, supported by Azelis’s trusted logistics, customer service and distribution expertise,” said Yoram Knoop, CEO of Natara. “This cooperation also supports Natara’s global growth strategy, once again partnering with the Azelis Group following recent strategic alliances with Vigon in North America and BLH in Europe.”
“Azelis is delighted to partner with Natara, whose reputation for quality and innovation is highly regarded in the global flavour and fragrance industry. This partnership reflects Natara’s confidence in our expertise and enables us to bring an even broader range of solutions to customers in India,” commented Ajaykiran Gudka, Managing Director of Ashapura, an Azelis company. “By combining Natara’s premium portfolio with our market knowledge, technical expertise and customer service, we are well-positioned to create greater value for customers across the region.”
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About Natara
Natara is a leading, independent supplier of high-quality natural extracts and speciality aroma chemicals for the flavour and fragrance industries. With a focus on innovation, sustainability, and tailored solutions, Natara serves customers worldwide from state-of-the-art manufacturing facilities.
About Azelis
Azelis is a global benchmark in innovation services for the speciality chemicals and food ingredients industry. Operating in 65 countries with over 4,300 employees, it combines deep market knowledge with technical expertise across Life Sciences and Industrial Chemicals. Azelis serves more than 62,000 customers through a complementary portfolio backed by over 2,800 principal relationships, generating €4.2 billion in turnover in 2024. Listed on Euronext Brussels under the ticker AZE and included in the BEL20 and BEL®ESG indices, Azelis supports customers through a network of more than 70 application laboratories. Consistently rated among the top performers by Sustainalytics, Azelis is recognised as a leader in sustainability.
