Strategic Investments Geared Towards Elevating Customer Experience Now Operational

MAY 14, 2024 — Natara, formerly known as FSI, a premier partner for flavor and fragrance companies, announces the successful implementation of three strategic investments aimed at growth and bolstering customer satisfaction: two cutting-edge vessels in Hartlepool, UK, a new online hub, and a new streamlined identity.

Ready For Growth: First Investments of Many

Natara’s investment in two vessels in Hartlepool, UK, underscores the company’s commitment to expanding production capabilities to meet growing needs and enhancing On-Time-In-Full (OTIF) performance. This is the first operational investment of many, with the company outlining a comprehensive $15 to $20 million investment plan over the next three years that will increase production capacity by 30% to 40%.

“We are incredibly excited about the launch of our two new vessels at our UK production site and the opportunities they bring to better serve our esteemed clients,” shared Yoram Knoop, Natara’s CEO. “This marks just the beginning of a series of investments aimed at driving customer solutions, excellence, and steadfast dedication to meeting the evolving needs of our clients.”

Natara-Global.com: Unveiling a New Online Hub

In addition to operational enhancements, Natara invites customers and stakeholders to explore its newly launched website, Natara-Global.com. The platform showcases Natara’s refreshed visual identity and comprehensive range of services, including the largest portfolio of specialty Aroma Chemicals and Natural Extracts, as well as its Taste’Well Catalogue, which features specialty ingredients for the food and beverage wellness industry. Visitors can also delve into Natara’s rich heritage and dedication to customer-centric solutions, reaffirming its commitment to quality and excellence.

A Streamlined Identity: Natara

In a move that underscores its customer-centricity, Natara is pleased to announce the official transition of its legal entity name to Natara. This change reflects the company’s evolution and forward-looking vision. Natara remains steadfast in its commitment to serving as the trusted partner for niche flavor and fragrance solutions and looks forward to continuing its journey alongside its valued customers.